Driven by curiosity and rooted in sports car sales, I moved through many roles – from finance to management consulting to marketing and communication.
Everywhere, I saw the same pattern:
Brilliant technology that no one understands.
Strong solutions that no one buys.
Initiatives and ideas that fail because of missing acceptance.
The problem was never the solution itself.
It was the gap between technical excellence and human perception.
The Attention Gap.
During my studies, I brought people and sports cars together – in showrooms, at trade shows, at events. At the same time, I worked in finance, controlling, and treasury, constantly developing decision-making tools for executives.
The lesson: People don't buy technology – they buy meaning. CFOs think differently than marketing people. Those who speak both languages and ask questions instead of just sending messages win.
As a consultant, I worked on client projects. Then I got the opportunity to prepare Switzerland's largest car importer for electric mobility – from charging solutions to sales to culture.
The lesson: Transformation doesn't fail because of technology. It fails because of people. Change needs more than logic – it needs narrative, trust, and empathy. One-way messages without listening rarely create change.
I founded companies, developed electrified sports cars, and helped an unknown company in renewables become visible to their target audience. Minimal budget met maximum ambition. The desire for overproduction and generic messages like the big players shows even more clearly the strengths of what actually works: analog, authentic, personal, and precise.
The lesson: Attention is not random. It's personal and authentic, not overproduced – but it is designable. Trust grows through consistency over time.
The bottleneck is not technology – it's human attention.
Technology, finance, communication, and sales must come together.
CFOs need business cases. People need emotions. Those who speak both languages and ask instead of just sending messages win.
Cross-industry experience accelerates innovation.
The best solution for wind often comes from community building. The best strategy to win decision-makers for C&I solar projects often comes from automotive.
I've seen too many important projects fail. Not because of the technology, but because they didn't reach the right people.
That's why I help leaders:
Through consulting that closes the Attention Gap.
Through Solar Ports that upgrade parking spaces and reduce energy costs.
→ Learn more about the ATD Model
I connect worlds that too often don't speak the same language:
Tech & Finance DNA – I speak the language of engineers, project managers, and CFOs
Marketing & Sales – I translate complex projects into relevance for decision-makers
Hands-on Experience – I've built, sold, and scaled myself
Cross-Industry Perspective – I connect successful approaches across industries
I'm not a theorist, even academia couldn't numb my childlike curiosity.
I'm someone who has done it and learned what really works.
To create innovation that excites and inspires.
A future where:
If you are responsible for projects and organizations that deserve more attention – let's talk.
