Classic sports cars. Timeless design. Analog driving experience.
Modern electric technology. Lightweight. Efficient. Daily drivable.
We took iconic sports cars and reimagined them as electric daily drivers. Not as museum pieces. As the cars they should have been.
The question:
What if we combined the best sports cars ever built with modern electric technology?
The vision:
Keep everything that makes them special. Remove everything that holds them back.
The approach:
Silent luxury.
Classic beauty meets cutting-edge technology.
The starting point:
My Tesla Roadster was my daily. The first emotional cleantech product I knew. But what if we electrified an even better sports car?
The project:
Take a 997 Carrera S. Build it into an electric everyday sports car. Proof of concept. One-off.
2018-2019
The build:
The result:
A road-legal electric 997 that still drives through the streets of Munich today. Proof that it works.
What we learned:
How to engineer innovation without blueprints. How to balance original character with new technology. How to preserve what matters while improving what doesn't.
The starting point:
The 997 worked. But could we repeat it? Scale it? Build a small series?
The project:
Take a classic 964. Create the ultimate everyday sports car for enthusiasts. Refine the process.
2020-2022
The build:
The result:
A road-legal classic 911 that still cruises through Austria today. Proof that small series production works.
What we learned:
How to build a brand that creates desire. How to sell premium products to discerning customers. How to build partnerships with specialists. How to scale from one-off to repeatable process.
We view cars as timeless sources of inspiration and lasting value. Guided by simplicity, design, and technology, each project transforms a classic sports car into a modern daily driver.
Classic beauty. Analog experience. Electric heart.
Each build blends:
The best cars they never built.
We electrify icons not to replace them, but to reimagine what they could be. Better daily drivers. More efficient. More refined. Still emotional.
Preserve what matters:
Improve what doesn't:
The result:
Small, lightweight sports cars that use energy efficiently while maintaining the character that made them special.
A red thread runs through my life since childhood: my love for sports cars and technology. My first drive in a Tesla Roadster sparked the question behind Leiser:
How can we innovate toward a future that excites and inspires?
The answer: Bring the aesthetics and excitement of sports cars to renewable energy and clean technology.
My background in finance, management consulting, and experience driving electric mobility transitions helped me understand the human aspects of technological change.
"Change begins with emotion. We tell stories that resonate on a personal level to inspire solutions that benefit both individuals and communities."
In 2012, I met Robin on a Roadster test drive. Later that decade, we started an ongoing conversation about perfection in cars, relativity in time, and zeitgeist in clean technology.
In the early 1990s, I was fascinated by a boxy red Fiat my father used to take me to school. Not because of the color—because of its electric drivetrain!
With barely 40 km of lead-acid battery range and a long yellow household charging cable, that Panda was the coolest car in the world.
Cars—particularly electric and classic ones—remained a theme in my life. Two decades later, I joined Tesla to help people go electric. I learned that effective sales is all about strong relationships, emotional storytelling, and culture.
I met Sam in 2012 on my first day at Tesla. Later that decade, we started an ongoing conversation about perfection in cars, relativity in time, and zeitgeist in luxury.
Next to my work in the creative and event industry, I shape Leiser to be not just a brand, but a meaningful experience in product and service.
A small, lightweight modern classic sports car that uses energy efficiently.
A small, lightweight classic sports car that uses energy efficiently.
OEM Disclaimer
Leiser Electric GmbH electrifies sports cars to showcase clean technology embedded in vehicles. Leiser does not manufacture or sell automobiles. Leiser is not sponsored, associated, approved, endorsed, nor in any way affiliated with the original manufacturers of the cars. Any car brands or models mentioned are the trademarks of their respective holders; any mention of trademarked names or other marks is for purpose of reference only.
